have a free sampler and some on the side incase some one wants to buy…do you have a website?
set up at the county fair

College students are not going to pay for expensive desserts.

I was at the hairdresser one day, and this lady came in with free samples of her desserts that were for sale. Most people bought a slice or two, and one lady, who manages an old folks home, set the ***** up with a catering contract.

Go to high end restaurants and offer samples to the Executive chef and her staff.

get your own website online and advertise your desserts.

As all the other advisors before me have suggested - advertise, advertise, advertise. What about networking ….at parties and so on.
The more people you know, the more word will get around. What about your clients’ friends - could she/he not recommend you? And maybe don’t just stick to desserts, people that want caterers like the whole tootie, so maybe you could offer them that. What about a three course meal, if you’re up to it. Company Christmas parties may be rather into salty snacks (to go with the booze) and not necessarily desserts! If you want to bake - go for Childrens Birthday parties.

starting a new anything is hard. Take out a cheap ad in the paper. Put up flyers. Drop off business cards around town. Bring a sample with you to class or work then word of mouth will kick in. Good luck

It depends on who is coming. I would guess gourmet food, as long as you are serving it.

I just saw a thing advertised on cable that you can place an inexpensive add on any channel that you want to, that way its marketed at your target audience. You may want to call your local cable company to find out if its in your price range or not.

What I would do, is I would fix some of my gourmet desserts and give them away at a country club event, or some ritzy thing. Make sure your name is in clear view at all times. Word of mouth is a free and great way to market yourself. Plus everyone loves free stuff, and once you have people hooked (especially rich people) they’ll pay any price to soothe their cravings. Dont forget to hand out your business card and you could have people fill out comment cards, and send really nice flyers to the people that gave their address.

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Contact some catering companies and see if they’re up for some ready made gourment desserts that you can provide for them.

Take an ad out in your local classifieds or online.

Make up some flyers & take them around to businesses in time for holiday parties.

Go to craigslist.